Help
About AdApproach
How does it work?
Create an ad
You create your ad within your AdApproach account, choosing the location and audience you want to see it and the website they go to when they click on it. No website? No worries! We’ll help you create one.In your ad, you’ll use keywords to describe your business, products and services that help customers find you.
Your ad goes to work
When people search Google™ or Yahoo!® using your keywords or location, your ad is displayed in sponsored links among search results.You gain business
and purchase your products, or contact you for more information about your business, products or services.Pay only for results
You’re only charged for actual clicks and calls, regardless of how often your ad is displayed. You won't pay a penny more than the amount you’ve budgeted. There’s no risk of spending more than you’ve budgeted! Learn more about the budget »
Setting Up Your Campaigns
Launch a New Campaign
Starting a new advertising campaign with AdApproach is easy!
You create your first campaign by clicking the "Start Now" button on the AdApproach homepage.
You can run multiple campaigns at the same time in AdApproach. Vary keywords or feature alternate products or services. Target campaigns to multiple demographic groups. It’s easy! Just click on the “Add New Campaign” button in your AdApproach homepage.
If you already have a website, potential customers got to it when they click on your ad. If you don’t have a site yet, we’ll help you create a compelling online presence for your business. It’s easy! You don’t have to be a programmer to set up your Webpage with AdApproach. Just provide information about your business and we’ll do the rest.
To learn more about creating new campaigns, please read the "Adding a New Campaign" FAQ.
Choose the best category
Targeting your ad by category puts your business in front of the largest number of potential customers. Based on the category you choose, we’ll suggest the keywords to ensure your ad is seen by people seeking your service or product.
For the best results, choose a category that closely matches words in your ad. For example, if you sell used cars, select a category associated with cars, not with travel or transportation. Those terms are too broad.
Campaign Targeting
Exact targeting achieves the best results. Before you start your campaign, ask yourself: "Who are my customers? Who do I want to see my ad?"
AdApproach gives you several ways to determine who sees your ad.
Category
Targeting your ad by category puts your message in front of the right audience. Based on the category you select we will also suggest suitable keywords to ensure your ad is seen by people who are searching for your service or product.Geographical Targeting
AdApproach lets you specify geographical areas so your ad is seen only by people in the area you select. Whether you sell nationally or locally, you have the option to market to the audience you want.
If you have an online shop, you may want to select the entire United States, but if you have a pizza restaurant in Rockland, Maine, you probably don’t want people in California.
People who click on your ad should be able to do business with you. If you seek customers only in Maine, a person in California who clicks on your ad will cost you money per click, but won’t bring any revenue.
AdApproach lets you simultaneously select multiple areas. After you select the first region, click the “Add” button and select another region. To remove a selection, click the "X" button next to it.
Keywords
Choosing the best keywords for your ad is essential. The stronger they are, the more customers you’ll attract.
AdApproach helps you pick the right keywords. Just select a category on the first screen of the campaign wizard. Use the suggested keywords or add your own.
Here are a few tips for choosing the best keywords:
Match your keywords to your ad text
Get more clicks and calls when your keywords closely match the product or service you’re advertising.Be specific
If you’re selling dog food, use specific keywords like "dog food" instead of generic terms like "food" or "animals".Less is more
Get better results with a fewer keywords. Too many keywords may work against you by not being specific enough.Experiment
Check every few days to see which keywords get the most clicks. Keep the ones that work and change those that don’t. Try variations of successful keywords. Continually strive to improve your results.We’ll help you optimize your campaigns
Not sure about the right keywords for your campaign? Don’t worry! We’re ready to help you choose the best keywords.
Ad Copy
Write a compelling ad to attract customers. Imagine you’re looking for a product or service: What would you use to describe the ideal provider? When you enter a keyword into the search box, multiple ads offering the same or similar service appear. What makes your product or service special? That’s what you must say in your ad.
Here are few useful tips for creating ad copy:
Use clear text
Use vivid, direct and compelling language to spotlight the unique characteristics of your product or service.Be concise and informative
Information, not hype, gets clicks and calls. For example: product names, functions, features and prices. Not "the greatest," "special," "or hot!"Call-to-action
Use action words, such as "buy," "order" and "get." Don’t use words like "search" or "find" that suggest additional steps are required.Use keywords in the title of your ad
Generate more clicks and calls. Titles have added weight in search results.Use a URL leading to your product
Want buyers? Display a web address that links directly to your product-purchase page. Don’t use your homepage if your products are not available to purchase. If customers don’t find what they seek as soon as they arrive, they’re more likely to leave your website.
Choosing Keywords
Choosing the best keywords for your ad is essential. The stronger they are, the more customers you’ll attract.
AdApproach helps you pick the best keywords. Just select a category on the first screen of the campaign wizard. Use the suggested keywords or add your own.
Here are a few tips for choosing the best keywords:
Match your keywords to your ad
Get more clicks and calls when your keywords closely match the product or service you’re advertising.Be specific
If you’re selling dog food, use keywords like "dog food" instead of generic terms like "food" or "animals".Less is more
Get better results with a fewer keywords. Too many keywords may work against you.Experiment
Check your ads every few days to see which keywords get the most clicks. Keep the ones that work and change those that don’t. Try variations of successful keywords. Continually strive to improve your results.We’ll help you optimize your campaigns
Not sure about the right keywords for your campaign? Don’t worry! We’re ready to help you choose the best keywords.
Set Your Budget
A budget ensures you’ll only spend a predetermined amount – and no more. You may not even reach this amount but you’re guaranteed not to surpass it!
For the best results, we recommend multiple ads for maximum exposure. Set your budget at the highest level you can afford. Experiment with different amounts to see what works best for you. Remember: the higher the budget, the more clicks and calls you’ll receive, and the more customers you’ll gain!
Choosing an Advertising Network
With AdApproach, you can advertise on Google and Yahoo! at the same time. Set up your ad, select your advertising network(s) and AdApproach does the rest.
Google
Google is the most popular search engine on the Internet. If you choose it for your campaign, when someone searches on Google using your keyword, your ad appears among the sponsored links on the right side of the search-result page.Yahoo!
Yahoo! is one of the Web’s top search sites. If you choose it as your advertising venue, your ad will appear among the sponsored results when someone searches for a keyword associated with your ad.
Managing Campaigns
Adding a New Campaign
To create new campaign, follow these steps:
Log into your AdApproach account.
Click on “Add New Campaign” in the menu.
Enter Ad Destination URL, select a category and area where you want to target your campaigns, and click on the “Next” button.
Enter your ad's text and click on the “Next” button.
Select your keywords. Use the “Add >>” button to add keywords from those suggested for your category or enter your own keywords. Click on the “Check My Keywords” button. AdApproach evaluates your keywords and makes suggestions if they're not strong enough.
Choose your advertising networks for your ad and set the daily budget for each.
Edit Your Campaign
Follow these steps:
Log into your AdApproach account.
Click on “Campaign List” in the menu.
Click on the name of campaign you want to edit.
Optimizing Campaigns
Optimizing Your Ad Texts
After few days, you’ll begin to gather data to improve your results.
Experiment with text
Try several ads promoting the same service using different wording. Compare your results and delete or revise those that were less successful.Check tips for creating compelling ad copy.
Change text and keywords
When changing keywords, be sure change your ad text, too. You’ll get more clicks and calls when your keywords match the product or service you’re advertising.
Optimizing Keywords
Check your ads every few days to see which ones get the most clicks for the lowest prices. Keep keywords that work and change the rest. Try variations and synonyms of your best keywords. For maximum visibility, include variations, along with singular and plural versions.
Optimizing Your Website
Your website plays an important role in the success of your campaign. Everything on it should help customers do what you want them to (e.g., purchase your product, fill out a request for a proposal etc.).
Here are few tips to improve your website and boost your ad conversion:
Take people directly to a landing page
When customers click on your ad, let them immediately perform the desired action (purchasing, ordering etc). If you don’t, they’re more likely to leave. Always make it easier to buy products or services on your website!Measure and modify
Track the number of visitors who perform the desired action. Experiment with design and content to boost your results.Improve your website
Websites that are informative, cleanly designed and easy to navigate get more traffic.Think of the visitor
Help them find what they seek. Place important information and images on the top left corner of the page. Avoid pop-ups and pop-unders, frames and elaborate flash animation. Keep everything simple so your visitors can easily complete transactions.
Reports
Tracking Your Campaign's Performance
Once you create your ad, it’s visible in the Campaign List in your AdApproach account. View impressions and clicks based on a period of time, amount spent, click-through rate and average cost per click.
CTR (Click-Through Rate)
CTR (click-through rate) is the amount of clicks your ad gets divided by the number of times your ad is shown (impressions). The stronger your text and keywords are, the higher your CTR.
Budget
Your daily budget is the maximum amount of money allocated for your campaigns every day. We guarantee that you won’t pay more than this amount.
The higher you set the daily budget, the more impressions and clicks you’ll receive, which means that you’ll have a greater chance to get new customers on your website.
Daily budget also affects the position of your ad in sponsored links. The more you invest, the higher position your ad attains and the more likely it will be that customers will click on it.
Avg. CPC (Average Cost-Per-Click)
Average cost-per-click (avg. CPC) is the total amount spent on your campaign divided by the number of clicks and calls your ad receives. The better keywords and text you use, the lower the CPC will be. In other words, Avg. CPC tells you how much it costs to get one customer on your website.
Billing
Attempt to charge my credit card failed. What should I do?
Please check your credit card information in AdApproach to ensure it’s accurate and matches the information on your credit card.
We will attempt to charge you again and you’ll be notified by email if the attempt fails again.
What does the "Amount" column in the billing report show?
This is the amount you’ve been charged as a deposit for your campaigns and how much of it has been used.
The black numbers show the charged amount and the red numbers show how much you’ve spent on clicks for your campaigns.
Security Code
This is a three-digit number (four digits on American Express) on your credit card. This number is not embossed on the card (and not printed on receipts) making it difficult for anyone other than the actual cardholder to know it and to use it.
You will find this three-digit security code printed at the top of the signature strip on the reverse side of Visa, MasterCard and Discover Card credit cards.
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On American Express cards, it’s on the front, above the account number.
How often will you charge me?
First payment is made upon registration. You’re charged to validate your credit card and to cover the cost of your first month’s campaign based on the daily budget you specified. Campaigns set for a period not exceeding one month are charged for the entire sum at once, after you setup the campaign.
Campaigns set for a period exceeding one month:
a) will be charged weekly if the amount exceeds $1,000.
b) will be charged monthly if the amount does not exceed $1,000.
If the charge fails, the campaign is paused when your deposit reaches $0, and we will contact you.
How do I claim a refund on my deposit?
You may claim a refund of a deposited amount that hasn't been spent on your campaigns by contacting support.